We spot the leak. Fix the flow. Grow your Revenue.
Expert AI revenue consulting for B2B SaaS. We help CEOs and CROs in fintech, healthcare, and professional services unlock sustainable growth through proven sales enablement, AI integration, and customer experience optimization.
About Revenue Studio
Millions in Revenue unlocked
Our Expertise
Revenue Studio brings together executive experts across GTM engineering, AI implementation, sales enablement, and customer experience optimization. Our team combines deep technical expertise with proven change management capabilities to deliver sustainable revenue growth for B2B SaaS companies.
Josefina Van Thienen
Founder & Revenue Strategy Expert
Josefina is a Microsoft alum and Duke MBA with over a decade of experience leading sales and revenue strategy. She's built high performing GTM teams, created scalable systems, and consistently delivered growth. As CRO of a VC backed startup, she led a 4x revenue increase in 12 months by combining strong sales fundamentals with AI enabled processes. At Microsoft, she helped drive over $1B in cloud revenue by partnering with high growth AI platforms and ISVs. Josefina is known for her ability to spot patterns in the GTM engine and translate them into repeatable systems that unlock sustainable revenue.
What Makes Us Different
Enterprise + Startup Experience
Unique blend of Fortune 500 enterprise knowledge and startup agility
Technical + Change Management
We don't just build systems, we ensure your team adopts and succeeds with them
Small Changes, Big Results
Our philosophy: strategic tweaks that deliver outsized revenue impact
Our Services
Three core areas where we help B2B SaaS companies unlock sustainable revenue growth
Sales Enablement
Transform your sales process with proven playbooks, refined ICPs, and optimized pricing strategies.
What's Included:
- Sales playbook development
- ICP redesign & validation
- Pricing strategy optimization
- Sales ops tooling setup
Sample Outcome: Average 40% increase in win rates within 90 days
AI Efficiency
Modernize your GTM with AI when there's revenue leakage. Improve efficiency and reduce churn.
What's Included:
- AI-powered lead scoring
- Automated sales workflows
- Predictive churn analysis
- Revenue intelligence tools
Sample Outcome: Typical 25% improvement in sales efficiency
Customer Experience Redesign
Comprehensive diagnostic and playbooks with change management and upsell programs.
What's Included:
- Customer journey mapping
- Experience diagnostic audit
- Upsell program design
- Change management support
Sample Outcome: Average 60% increase in customer lifetime value
Case Studies
See how we've helped B2B SaaS companies transform their revenue operations
Challenge:
Struggling with low conversion rates and unclear sales process
Solution:
Implemented comprehensive sales enablement program with refined ICP and new playbooks
Results:
- 85% increase in qualified leads
- 40% improvement in win rates
- 6 month sales cycle reduction
"Josefina transformed our entire go-to-market approach. The results speak for themselves."
— Sarah C, CEO
Challenge:
High customer churn and limited upsell opportunities
Solution:
Customer experience redesign with AI-powered retention programs
Results:
- 60% reduction in churn rate
- 3x increase in upsell revenue
- 95% customer satisfaction score
"Their systematic approach to customer experience completely changed our business trajectory."
— Michael R, CRO
Challenge:
Manual processes limiting scalability and growth
Solution:
AI enablement strategy with automated workflows and predictive analytics
Results:
- 50% reduction in manual tasks
- 30% faster deal closure
- 2x revenue per employee
"The AI integration was seamless and the ROI was immediate. Game-changing partnership."
— Jennifer P, Head of Operations
Challenge:
Inconsistent sales performance across team members
Solution:
Sales enablement with standardized playbooks and performance tracking
Results:
- 70% improvement in team consistency
- 45% increase in average deal size
- 90% quota attainment across team
"Finally, our entire sales team is performing at the level of our top reps."
— David K, VP Sales
What Our Clients Say
Hear from the CEOs and revenue leaders who've transformed their businesses with our help
"Working with Revenue Studio was transformational. She didn't just give us a strategy - She helped us execute it flawlessly. Our revenue grew 70% in the first year."
Ready to transform your Revenue?
Book a free discovery call to discuss how we can help you unlock sustainable growth
What to Expect
- 130 Minute Discovery CallWe'll discuss your current challenges and revenue goals
- 2Revenue Assessment & Gap AnalysisIdentify specific areas where you're leaving money on the table
- 3Custom RecommendationsGet actionable insights tailored to your business
- 4Clear Next Steps & TimelineWalk away with a concrete plan for growth
Get In Touch
Ready to turn your GTM into a profit engine? We'd love to hear about your challenges and discuss how we can help you achieve sustainable revenue growth.